-Fans are crazy about superhero movies like NOTHING MORE than to discuss and disseminate any and all Hype! in all forms; text, pics, gif, mov, etc... It's what they do spread they Hype!
-Website created to collect and disseminate all that awesome Superhero movie Hype.
-Company releases awesome Hype! To generate interest they know fans will devour and disseminate.
-Fans hyped for Superhero movies post, discus and disseminate said oficial Hype!
-Fan joins and peruses site, knowing ALL the above, ...then complains they were exposed to Hype.
LOL!