Age of Extinction IMAX 3D at 9PM?

[SuperJediHero]

Is that the new trend now? Movies used to be Midnight, then 8pm, 10pm.

I think Transformers is the only one now that's going to start at 9pm.

 

[MrMaooz]

 

[DorneyDave]

Almost every new release in my area gets 8-10 pm showings now on Thursday night. Sometimes even earlier, this isn't a new trend.

They still have midnight showings, but instead of just midnight showings now there is a whole "Thursday night" opening event basically. Multiple screens, multiple times.