My version of making the next supes movie a success :
1 Setting a new VFX facility on the WB lot :
If there is one thing that the superman movies need , it's their own VFX studio. Preliminary VFX tests as well as animatics could be done here as well as the bulk , if not all the VFX.
There needs to be a coordination between this facility and the writers of the next movie.
As well as providing technical support and VFX to the studio , it should also be a place where they try and get creative minds to solve the difficult VFX.
ANY VFX can be done the hard way : Just going for pure animation.
But why waste lots of money on these animators , when you can shoot something in real time and get the same quality ?
There are always ways to doing these things. And the VFX studio should look out for such talented people.
2 Writing the script :
With SR now well into the release , iSinger shouldn't wait till Superman has hit 400 million worldwide. He should start working on the script right now and actually look at the criticisms that fanboys and comic book writers have said upon viewing SR. And especially use the comic book writers to work out a good story. It would be great to bring a bunch of comic book writers and just for a month or so brainstorm about various ideas and which comic stories they can take or change slightly to fit within the "now created storyline of SR".
Also they should be thinking about certain restrictions , such as the budget and the time of the movie. IMO , they should be done late 2006 or early 2007 .
And then , one of the most important aspects of all , give the script to all major comic book writers and artists and get their seal of approval. Next come the movie sites siuch as JOBLO , LATINOREVIEW , SHH , CHUD and others where they can also review the script ( without spoiling it of course
) and post their reviews online. This helps to create a huge , huge advantage as people know that they will get a good movie. There's nothing better then advanced hype.
3: Production and Shooting
Now with the script finished and early VFX tests done to see what can be done and what can't be done , they should begin with production working early 2007 and begin shooting from mid 2007 all the way to the end of 2007.
Again give a budget of 200 million MAX. Not higher. At least you know that you can break even on a 200 million budget with cinema income , dvd income , television rights and of coursethe comics and merchandise.
Spend 100 million on the VFX alone and the other on the movie. Salaries such as 10 million to the director , should be kept to a minumum . Instead go for the back-end deals .
Shoot the most difficult scenes first. And i'm not talking about dramatic scenes , but VFX scenes. These things take a long long time to animate and the sooner you start on them , the better.
Once the movie is finished shooting , let the animation department create some cool money shots for the teaser trailer and then release it . This is the advantage of owning you're VFX studio since you can "force" them do deliver certain shots. The end of 2007 or early 2008 is the period when lots of family movies are planning in the cinemas. Since this is the audience that you need ( after all , Superman is for ALL AGES
) , it's the perfect oppurtunity to get their attention.
With advanced buzz of the script being excellent ( see my writing point above) , combined with what you can expect upon viewing the first teaser trailer , then the hype will begin. And the hype will start in 2008 . A full year before release. How great is that !
4 : Post Production , Comic Conventions , Marketing
As post production goes into full gear , it would mean that the movie has 2008 as their post. prod year. This is great since it would mean that everything can go along as planned without being rushed. It also helps greatly because as shots are delivered , you can assemble them and release them with new trailers. Of course,
The Dark Knight is THE movie to release you're next trailer . Why :
1 Unlike SR , BB is loved by critics and fans alike. That fanbase has been growing since 2005 and you'll get an immense positive reaction when you release the first big trailer . The buzz keeps growing and growing.
Comic conventions also help , with cast and crew coming there and talking. Earn the respect of the comic fans by being honest about certain decisions and anknowledging that things on SR did go wrong ( such as for example not being action flick or being waay to much like the donner films) but still defend you're decisions in a mature way. What also would help is if you got the comic book writers who had worked on the script on the stage along with cast and director. THis would show to the fans that movie is beingt taken seriously and it has the blessing of these writers.
And release brand new footage , which is available online !
It here that editing plays a big role . IMO keep the audience entertained. DOn't take too much time with scenes that tend to drag. But don't throw in action scenes as soon as the momentum slows down. Don't be like SPiderman 2 where you have a solid opening , really boring mid section and then action packed last half. And also keep an eye on the running time. 2 hrs max !
5 : RELEASE DATE
Set a release date where you know that you won't get any problems. SR was hurt alot with POTC 2 and the world cup.
Events like the World Cup of the European Championships may seem small to the americans , but they are big here. Luckily they won't have the World Cup in 2009 but they will have the European Cup. So at all costs , avoid mid-late summer period .
Instead go for the coveted May release date . Studios will be a bit wary when they hear just how much positive buzz is building. And play release the movie simultaneously in all markets. Not with a month of sometomes two months apart. Piracy kills you're BO .
One of the more interesting aspects here is also that you can't please everyone. There will be some who will diss on the movie ( either for legitimate reason or for really lame reasons). These people can be either just you're ordinary audience member or a very respected person(critic...). What these people do is creating bad Word-Of-Mouth. In this day and age , WOM makes or breakes a movie and by limiting the time of WOM , you can ensure that more people will see Superman.
I mean face it , bad press will be bigger when a movie opens a month after it's US release date right. But if the movie opens on the same day or even earlier then the US release date , you honestly think that bad press has a chance ?
I won't do any major predictions , but i expect at least that the movie opens with a 80 million opening going all the way to at least 300 million domestic and 500-600 million worldwide.