MCU Box Office

Why is no one factoring in the actors strike when looking at box office performance. A lot of the marketing, hype and heavy lifting for these movies comes with the actors doing press, red carpets, events, etc. and there's been none of that for any movie since Barbie.

Traditional ad marketing can only do so much when you can't even leverage your own cast, which is a shame especially for this one given it's fully female led. That's going to have a HUGE impact on every movie releasing for the rest of the year.

But there have been movies that have done well despite few to no words from the cast members. Granted, some have had low budgets or are outliers, but Five Nights at Freddy's, Saw X (that one especially, given the ups and downs of the franchise and Spiral didn't rejuvenate the franchise) and Paw Patrol, for example, all came out during the strike and have done very well even without the actors promoting them.
 
Whats alarming about this is the potential boX office success of the reboots for Blade and Fantastic 4 in less than 2 years. If someone like Ant-Man who appeared in Civil War and Endgame and also headlined two solo movies prior to this, could gross less than $500 million worldwide, what is going to happen for Blade and Fantastic 4? Blade and Fantastic 4 have no Civil War/Endgame boost, and won't play a major/supporting role in the other mcu films before their first mcu film is released.
Okkkk.. i forgot how negative I sounded back in March 2023. And who knew The Marvels is going to struggle to ewrn half of Quantumania's boX office numbers. Currently less than 170 million worldwide after 2 weekends.

-Lowest opening for a Mcu film ($46 million)
-Biggest second weekend drop for any Marvel film (78.1%)
-25th biggest second weekend drop of all time

Currently in the running for
-The lowest grossing MCU film ever (North America/worldwide), taking the title from The Incredible Hulk (134m in North America, 267m worldwide) after 15 years
-First Mcu film not to gross more than $100 million in North America
-First Mcu film to be outgrossed by a Blade/Daredevil/Ghost Rider/Hulk movie in North America
 
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858M Endgame
804M No Way Home
700M Black Panther
678M Infinity War
623M Avengers
459M Age of Ultron
453M Wakanda Forever
426M Captain Marvel
411M Multiverse of Madness
409M Iron Man 3
408M Civil War
390M Far from Home
389M Vol. 2
358M Volume 3
343M Love and Thunder
334M Homecoming
333M Guardians
318M Iron Man
315M Ragnarok
312M Iron Man 2
259M Winter Soldier
232M Doctor Strange
224M Shang-Chi
216M Ant-Man 2
214M Quantumania
206M Dark World
183M Black Widow
181M Thor
180M Ant-Man
176M First Avenger
164M Eternals
134M Incredible Hulk
76M Marvels

2.79B Endgame
2.04B Infinity War
1.91B No Way Home
1.51B Avengers
1.40B Age of Ultron
1.34B Black Panther
1.21B Iron Man 3
1.15B Civil War
1.13B Far from Home
1.12B Captain Marvel
955M Multiverse of Madness
880M Homecoming
863M Vol. 2
859M Wakanda Forever
853M Ragnarok
845M Volume 3
772M Guardians
760M Love and Thunder
714M Winter Soldier
677M Doctor Strange
644M Dark World
623M Iron Man 2
622M Ant-Man 2
585M Iron Man
519M Ant-Man
476M Quantumania
449M Thor
432M Shang-Chi
402M Eternals
379M Black Widow
370M First Avenger
264M Incredible Hulk
188M Marvels
 
858M Endgame
804M No Way Home
700M Black Panther
678M Infinity War
623M Avengers
459M Age of Ultron
453M Wakanda Forever
426M Captain Marvel
411M Multiverse of Madness
409M Iron Man 3
408M Civil War
390M Far from Home
389M Vol. 2
358M Volume 3
343M Love and Thunder
334M Homecoming
333M Guardians
318M Iron Man
315M Ragnarok
312M Iron Man 2
259M Winter Soldier
232M Doctor Strange
224M Shang-Chi
216M Ant-Man 2
214M Quantumania
206M Dark World
183M Black Widow
181M Thor
180M Ant-Man
176M First Avenger
164M Eternals
134M Incredible Hulk
76M Marvels

2.79B Endgame
2.04B Infinity War
1.91B No Way Home
1.51B Avengers
1.40B Age of Ultron
1.34B Black Panther
1.21B Iron Man 3
1.15B Civil War
1.13B Far from Home
1.12B Captain Marvel
955M Multiverse of Madness
880M Homecoming
863M Vol. 2
859M Wakanda Forever
853M Ragnarok
845M Volume 3
772M Guardians
760M Love and Thunder
714M Winter Soldier
677M Doctor Strange
644M Dark World
623M Iron Man 2
622M Ant-Man 2
585M Iron Man
519M Ant-Man
476M Quantumania
449M Thor
432M Shang-Chi
402M Eternals
379M Black Widow
370M First Avenger
264M Incredible Hulk
188M Marvels
Hopefully the days of everyone being excited each time a new MCU film came out can return, even if it takes many years to do it.
 
Hopefully the days of everyone being excited each time a new MCU film came out can return, even if it takes many years to do it.
I think it will take a long time. Some major changes need to happen for several years.

If Disney continues to release 3 Marvel movies per year, there is a big possibility that future MCU films, would gross as low as The Marvels.

Disney+ also needs to stop relying on Marvel content.they are eXhausting the general public with the constant mcu content and at the same time, they are also training people to just wait for the new movies to come out on Disney+. That is bad news for these eXpensive Marvel movies.
 
With non MCU Marvel movies

Domestic
858M Endgame
814M No Way Home
700M Black Panther
678M Infinity War
623M Avengers
459M Age of Ultron
453M Wakanda Forever
426M Captain Marvel
411M Multiverse of Madness
409M Iron Man 3
408M Civil War
403M Spider-Man
390M Far from Home
389M Vol. 2
381M Across the Spider-Verse
358M Volume 3
373M Spider-Man 2
363M Deadpool
343M Love and Thunder
336M Spider-Man 3
334M Homecoming
333M Guardians
324M Deadpool 2
319M Iron Man
315M Ragnarok
312M Iron Man 2
262M Amazing
259M Winter Soldier
234M Last Stand
233M Days of Future Past
232M Doctor Strange
226M Logan
224M Shang-Chi
222M Big Hero 6
216M Ant-Man 2
214M X2
214M Quantumania
213M Let There Be Carnage
213M Venom
206M Dark World
202M Amazing 2
190M Into the Spider-Verse
183M Black Widow
181M Thor
180M Ant-Man
179M Origins: Wolverine
176M First Avenger
164M Eternals
157M X-Men
155M Apocalypse
154M Fantastic Four
146M First Class
134M Incredible Hulk
132M The Wolverine
132M Hulk
131M Rise of the Silver Surfer
115M Ghost Rider
102M Daredevil
82M Marvels
82M Blade II
73M Morbius
70M Blade
65M Dark PhoeniX
56M Fant4stic
52M Trinity
51M Spirit of Vengeance
33M Punisher
24M Elektra
23M New Mutants
16M Howard the Duck
8 War Zone

Worldwide
2.79B Endgame
2.04B Infinity War
1.92B No Way Home
1.51B Avengers
1.40B Age of Ultron
1.34B Black Panther
1.21B Iron Man 3
1.15B Civil War
1.13B Far from Home
1.12B Captain Marvel
955M Multiverse of Madness
894M Spider-Man 3
880M Homecoming
863M Vol. 2
859M Wakanda Forever
856M Venom
853M Ragnarok
845M Volume 3
821M Spider-Man
788M Spider-Man 2
785M Deadpool 2
782M Deadpool
773M Guardians
760M Love and Thunder
757M Amazing
746M Days of Future Past
714M Winter Soldier
708M Amazing 2
690M Across the Spider-Verse
677M Doctor Strange
657M Big Hero 6
644M Dark World
623M Iron Man 2
622M Ant-Man 2
619M Logan
585M Iron Man
543M Apocalypse
519M Ant-Man
506M Let There Be Carnage
476M Quantumania
460M Last Stand
449M Thor
432M Shang-Chi
414M The Wolverine
407M X2
402M Eternals
379M Black Widow
375M Into the Spider-Verse
373M Origins: Wolverine
370M First Avenger
352M First Class
301M Rise of the Silver Surfer
296M X-Men
264M Incredible Hulk
252M Dark PhoeniX
245M Hulk
228M Ghost Rider
202M Marvels
179M Daredevil
167M Fant4stic
167M Morbius
155M Blade II
132M Spirit of Vengeance
131M Trinity
131M Blade
56M Elektra
54M Punisher
49M New Mutants
16M Howard the Duck
10M War Zone
 
If we rank its earnings compared to its budget it's definitely down the very bottom.
 
With non MCU Marvel movies

Domestic
858M Endgame
814M No Way Home
700M Black Panther
678M Infinity War
623M Avengers
459M Age of Ultron
453M Wakanda Forever
426M Captain Marvel
411M Multiverse of Madness
409M Iron Man 3
408M Civil War
403M Spider-Man
390M Far from Home
389M Vol. 2
381M Across the Spider-Verse
358M Volume 3
373M Spider-Man 2
363M Deadpool
343M Love and Thunder
336M Spider-Man 3
334M Homecoming
333M Guardians
324M Deadpool 2
319M Iron Man
315M Ragnarok
312M Iron Man 2
262M Amazing
259M Winter Soldier
234M Last Stand
233M Days of Future Past
232M Doctor Strange
226M Logan
224M Shang-Chi
222M Big Hero 6
216M Ant-Man 2
214M X2
214M Quantumania
213M Let There Be Carnage
213M Venom
206M Dark World
202M Amazing 2
190M Into the Spider-Verse
183M Black Widow
181M Thor
180M Ant-Man
179M Origins: Wolverine
176M First Avenger
164M Eternals
157M X-Men
155M Apocalypse
154M Fantastic Four
146M First Class
134M Incredible Hulk
132M The Wolverine
132M Hulk
131M Rise of the Silver Surfer
115M Ghost Rider
102M Daredevil
82M Marvels
82M Blade II
73M Morbius
70M Blade
65M Dark PhoeniX
56M Fant4stic
52M Trinity
51M Spirit of Vengeance
33M Punisher
24M Elektra
23M New Mutants
16M Howard the Duck
8 War Zone

Worldwide
2.79B Endgame
2.04B Infinity War
1.92B No Way Home
1.51B Avengers
1.40B Age of Ultron
1.34B Black Panther
1.21B Iron Man 3
1.15B Civil War
1.13B Far from Home
1.12B Captain Marvel
955M Multiverse of Madness
894M Spider-Man 3
880M Homecoming
863M Vol. 2
859M Wakanda Forever
856M Venom
853M Ragnarok
845M Volume 3
821M Spider-Man
788M Spider-Man 2
785M Deadpool 2
782M Deadpool
773M Guardians
760M Love and Thunder
757M Amazing
746M Days of Future Past
714M Winter Soldier
708M Amazing 2
690M Across the Spider-Verse
677M Doctor Strange
657M Big Hero 6
644M Dark World
623M Iron Man 2
622M Ant-Man 2
619M Logan
585M Iron Man
543M Apocalypse
519M Ant-Man
506M Let There Be Carnage
476M Quantumania
460M Last Stand
449M Thor
432M Shang-Chi
414M The Wolverine
407M X2
402M Eternals
379M Black Widow
375M Into the Spider-Verse
373M Origins: Wolverine
370M First Avenger
352M First Class
301M Rise of the Silver Surfer
296M X-Men
264M Incredible Hulk
252M Dark PhoeniX
245M Hulk
228M Ghost Rider
202M Marvels
179M Daredevil
167M Fant4stic
167M Morbius
155M Blade II
132M Spirit of Vengeance
131M Trinity
131M Blade
56M Elektra
54M Punisher
49M New Mutants
16M Howard the Duck
10M War Zone
Between Avengers and Endgame/NWH is the golden era of the MCU with so many billion dollar films. Wonder if they’ll ever get back to that level consistently. (hope so)
 
Between Avengers and Endgame/NWH is the golden era of the MCU with so many billion dollar films. Wonder if they’ll ever get back to that level consistently. (hope so)
The thing is if The Marvels can go as low as less than $100 million in North America and barely crossing the $200 million mark worldwide. The other MCU films can go much lower, especially the ones that aren't tried/tested yet. So if that 2025 slate is still moving forward, if I were Disney/Marvel studio, I'd very nervous for the boX office number performances of Thunderbolts, and the reboots of Blade/Fantastic 4. Brave New World has the best brand recognition with the Captain America label/imagery but its featuring a different actor/character in the titular role, so it is also not safe for boX office underperformance/flopping.

If all those 4 perform badly in 2025. That wouldn't help their 2026 line up which includes Avengers 5 and possibly Shang-Chi 2. They need to start winning the audience back if they really want to make a profit from the neXt Avengers, that will lead to an Avengers 6 in just 1 year. Remember when Justice League underperformed? The quality of Man of Steel/Suicide Squad/BVS had an effect on the film. The Marvels isn't even one of the worst cbms yet, its became one of the biggest bombs for a superhero film. An Avengers movie/s underperforming/flopping is certainly possible if they don't play their cards right for the neXt 3 years.
 
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The thing is if The Marvels can go as low as less than $100 million in North America and barely crossing the $200 million mark worldwide. The other MCU films can go much lower, especially the ones that aren't tried/tested yet. So if that 2025 slate is still moving forward, if I were Disney/Marvel studio, I'd very nervous for the boX office number performances of Thunderbolts, and the reboots of Blade/Fantastic 4. Brave New World has the best brand recognition with the Captain America label/imagery but its featuring a different actor/character in the titular role, so it is also not safe for boX office underperformance/flopping.

If all those 4 perform badly in 2025. That wouldn't help their 2026 line up which includes Avengers 5 and possibly Shang-Chi 2. They need to start winning the audience back if they really want to make a profit from the neXt Avengers, that will lead to an Avengers 6 in just 1 year. Remember when Justice League underperformed? The quality of Man of Steel/Suicide Squad/BVS had an effect on the film. The Marvels isn't even one of the worst cbms yet, its became one of the biggest bombs for a superhero film. An Avengers movie/s underperforming/flopping is certainly possible if they don't play their cards right for the neXt 3 years.
Scary to think how low something very low profile that turns out to be very bad could go.

An Avengers movie flopping would be outright disaster and put the whole franchise at risk.
 
Scary to think how low something very low profile that turns out to be very bad could go.

An Avengers movie flopping would be outright disaster and put the whole franchise at risk.
Yeah I'm surprised we haven't even seen anything yet from Marvel Studios/Disney to make sure another flop won't happen. Deadpool being the only 2025 MCU film, seems like a strike related move, rather than Marvel Studios spacing out these films better. The reshoots/removing filmed footage for Brave New World sound like major red flag and it seems like that film is also affected by the current quality control in Marvel Studios, that plagued phase 4 and now phase 5.

2026 isn't that far considering all the films/shows that are currently in development/pre-production/production. I am also not sure what good it would do if they delayed both Avengers again, when less guaranteed projects to succeed at the boX office, Blade and Thunderbolts are still happening first. Surely, more people are going to be eXcited for a new Avengers rather than Thunderbolts/Blade which would probably flop if Marvel doesn't bounce back in less than 2 years.

Like someone said in the past, it takes years to get the goodwill of the public but it doesn't take much for people to suddenly lose interest. From Gotg3's $300 million domestic/$800 million worldwide to Marvels' $83 million domestic/$202 million worldwide in just a few months... and Marvel Studios have yet to give us their BVS/Fant4stic/Morbius. Just terrible.
 

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