The Question
Objectivism doesn't work.
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While I haven't actually played the game MARVEL: ULTIMATE ALLIANCE, in a way it could have been interesting of Dr. Doom attempted to rally the "supervillian community" in a way, much like the Secret Society did at DC. SECRET WAR played with the concept of his sucessor (as he was still "dead" at the time) funding supervillian terror and despite some hassles with that story, the idea itself isn't bad. Dr. Doom has backed/created some supervillians before (Titania, anyone?). Besides, it seems like a waste that all he has done is attempt to claim Thor's hammer.
I understand what you mean. Many times the A-Listers are the ones who get fleshed out, given depth, and whatnot, and a lot of times the B and C (or lower) listers sort of show up when the scene needs a fight and are picked either for history or visual garb/power and not distinctly for personality, which has been left to linger. Some people, for instance, can't see why Trapster didn't just use his paste to become rich by selling it as an adhesive vs. going to crime out of some sort of "arrogance" (especially, as an ex Pro-Commie villian, he hasn't been updated well).
There have been some comics that have attempted to visualize a supervillian underworld; unfortunately it almost always results in some raid or something that leads to most of the villians being arrested or killed; CW: WAR CRIMES and PWJ #4 are good examples. But more has to be done.
The best example of what the optimal result would be is Geoff Jones' Rogues from THE FLASH. Here he took a bunch of classic baddies who in many ways could have been far lamer and outdated than many of Marvel's villians and really made them work as tight knit cabal. They all had an "angle" or something that made them unique, and were above all a challenge. Villians have to consistantly provide challenge; be it an upgraded costume, more practice with their powers, etc, otherwise the hero doesn't have to rise up in kind to prevail and then it just gets boring. Unfortunately, few writers really excell at amping up lower listing villians, and there are few new villians being created to replace the scores that get arrested or killed every year. There's Underworld to some extent, but I can't think of too many others. Bendis averages one amped up baddie every few years; Purple Man was maybe 3 years ago and The Hood is next.
Too often writers do what I call a "One Shot Rogue Syndrome", in which a villian is created for one arc and then is dealt with in a way that he/she cannot return again. JMS made a practice of this in ASM and he's not alone; even Vaughan did this with Nicodemous West in DR. STRANGE: OATH (which was excellent; buy it). What many fail to understand is that if you're not going to write or amp a villian, it was repeat appearences that propelled some at least into B-List. Enough chances to get them right.
Villians, like heroes, have to adapt for the 21st century, but in many ways Marvel is becoming too obsessed with making all their heroes into angsty "gray" characters who can either make blunders or commit atrocities at the drop of a hat, and at best the villians are pawns. In CW, the villians only serve as pawns mostly, and even the one who got amped the most, Nitro, has been "dealt with" by Namor.
I think with work things can be done. The Mafia elements as with UNDERWORLD and what not can be embellished especially in the post SOPRONOS and End-Of-The-CCO age (The CCO prevented "encouraging" crime in many ways). You could have like minded villians form gangs just like troupes of burglars do in real life; why need a team? Why can't they be 4 rogues out to grab a score? If they lose they need to be challenging, and they need to eke out some small victories. I'm not talking about icing some sacricifial hero just for a one shot, I mean a consistant sort of vibe. After all, it's the heroes, not the villians, who are more constricted post CW; the IRON FIST issues all but hint at that (HYDRA can flee the scene knowing that the police will be just as eager to arrest Iron Fist as any of them, if not moreso). But the editorial will has to be there, and as long as the Marvel people see villians as outdated action sequence machines, none of this can happen.
For the most part, that's how I see things. I think that Marvel should start making more, well thought out villain teams, acting similarly to street gangd, crime syndicates, or terrorist goups.