They've done this every time and every time it kills their chances at any sort of opening day record...it...every time.
On the positive it does put them closer to the smaller movies and further away from the bigger movies, thus a better shot a bigger gross. Still I dreaded this, and with each poster plastered with the july day, I grew confident that they would still with it this time. Next time Paramount just needs to be honest from day one and set a 3 day.
is this the only 5 day release of the summer?