gt_performah
Civilian
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- May 29, 2007
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What's the deal with the designs looking different from the cartoon?
- The reason given to licensors as to why the robots look so different in the film is so that hardcore fans will stay loyal and keep buying the old toys, which they're relaunching, even if they hate the new movie.
Licensing has explicitly stated that companies doing merchandising have to avoid doing anything too similar to the original Transformers line, so as not to mix the two separate and profitable properties.
Michael Bay should have just said this from the beginning. There is a difference between choosing to go in a different design direction as appose to having to go in a different direction because of legal issues. I think there would have been a little less bit**ing about the designs had this been known from the start.