TheVileOne
Eternal
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No, this was back in 2013 when Into Darkness came out.I think it was paramount that didn't want to celebrate the 50th anniversary of Start Trek the tv series.
There could have been a massive Bond50 Skyfall effect but aside from releasing Beyond on the 50th anniversary year not much was hyped.
But yeah, they definitely missed the boat on exploiting 50th anniversary promotion.