http://www.**************.com/polls/?poll=4674&view=results
It's interesting that 6% straight up admit they won't watch a movie without reading reviews. The other 60% says they like to check out the reviews too, even though they claim it's not that important. Just looking at this, it's not too far-fetched to assume that easily around 10% or more give enough importance to what critics say and might make a decision based on that. And even if it's only 6%, that's still a big number and can definitely affect the BO results.
This isn't even taking too much into account that people often prefer to hide the fact that they care about what others think. So we can't really have a good idea about the real number, but it's certainly way above 6%. 6% of 200 million people. How much BO revenue is that? It's still a lot.
It's interesting that 6% straight up admit they won't watch a movie without reading reviews. The other 60% says they like to check out the reviews too, even though they claim it's not that important. Just looking at this, it's not too far-fetched to assume that easily around 10% or more give enough importance to what critics say and might make a decision based on that. And even if it's only 6%, that's still a big number and can definitely affect the BO results.
This isn't even taking too much into account that people often prefer to hide the fact that they care about what others think. So we can't really have a good idea about the real number, but it's certainly way above 6%. 6% of 200 million people. How much BO revenue is that? It's still a lot.