I ended up just skimming this stream of nonsense. Russo should never, ever be taken with an ounce of credibility, anymore than we should be asking the guy who produced the Jerry Springer show during its "hot" 1990s period about his thoughts on current TV drama. His thoughts have zero consistency or internal logic beyond hating whatever the "internet smarks" like.
It's hard to zone in on just one thing wrong with his latest rant, but I'll pick a crucial flaw in Russo's logic that he's repeatedly expressed for years. He says Owens isn't over and people don't care about him, despite the huge reactions at live shows and his massive IWC popularity. Because, and this is something he has expressed repeatedly, fans at live shows or talking about wrestling online, don't count. The only "fans" who count are the people who don't like wrestling, who are flipping through channels and whose attention you might fleetingly catch if your show is shocking or audacious enough. They're the only audience that counts, the only ones worth appealing to. That's a logic that has driven much of Russo's disastrous thinking over the last 20ish years. And it's a flawed logic, to say the least, because it's all the fans who "don't count" who actually care enough to attend live events who buy PPVs, subscribe to WWE Network, order merchandise... the stuff that actually makes WWE money. They absolutely are who you should be appealing to rather than the fickle casual viewer.
Pretty much.
This focus on "casual" people is completely stupid.
If someone shows me a picture of the top NHL player, i dont know who that is and it doesnt make me start watching NHL.
You cant bait casual viewers as easy as Russo, cornette etc think.
The people who go to the shows, who watch the episodes, who buy the merchandise...are the ones that count.
This idea that you can get 5-10 million casual viewers to become fans because of one guy...is just stupid.
Especially in this day and age.
You simply cant get the viewers and fans from 10-20 years ago.
The buisness changed, the word changed.
You now have not 2 companys that people can follow.
There is a overexposure of wrestling nowadays.
WWE has 7 hours of weekly shows, you have TNA, ROH, LU...and who knows how many other promotions who give you weekly shows to watch/attend.
Hell, here in germany the WXW has its own network and another league has a tv contract...this would have been unthinkable 10 years ago.
This makes it impossible to get 10-15 million viewers.