For:
Yes, but it’s about international. Overseas box office has climbed stratospherically since the about $400 million for the first two films, with a whopping $550 million for “Spider-Man 3” and a still-strong $490 million for “The Amazing Spider-Man.” This film has already taken in $277 million abroad and is on pace to exceed $500 million. Movies of this size are increasingly about the overseas market, and that’s where the effort and money is spent. Sony is more than meeting expectations there.
Against:
Foreign box office is obviously a bigger part of the pie for everyone these days. But first, it’s not clear that this could reach $500 million overseas, and thus $750 million in total. And even if it does, that may not be as great a feat as it sounds.
Sequels tend to do more internationally just as a matter of course due to expanding awareness and territories (and growing movie-theater and Hollywood penetration) — just look at how “The Hunger Games: Catching Fire” saw a more than 50% jump abroad over the original. Plus, as much as Hollywood is becoming an export business, you still can’t have too much of a trade deficit. Look at the last “Die Hard” movie, which made nearly 80% of its global $300 million abroad and just a paltry $67 million in the U.S. You don’t see a rush to make a lot of new “Die Hard” movies.