People are giving Guardians of the Galaxy way too much credit when it comes to marketing strategies. They did not invent using pop songs and humor in trailers with that movie.
Only reason to put the excellent BvS trailer (which was all time great as well) ahead of it is simply because its Batman and Superman.
I liked the Queen song too, but I don't know if we can call it a direct GotG influence.
Other comic book movie trailers have used songs too. DOFP using Led Zeppelin and Deadpool most recently.
throwback classic song followed by introduction of all the characters. this is basically the exact same template as the gotg trailer.
Oh and they accomplished the difficult feat of making Jai Courtney seem kind of charismatic/fun, well-done.
throwback classic song followed by introduction of all the characters. this is basically the exact same template as the gotg trailer.