That's a good point it's like these latest films Damien Wayne is the lead in them all. I'm not buying any until Killing Joke.
Uh that's not true,among the New-52 films he's been the lead so far in SOB and BvR. In Bad Blood he took a backseat to Dick and Kate,he wasn't in Flashpoint,War and TOA. Extend it to all films we have Assault on Arkham and Gods & Monsters that didn't have him either.
I can understand why they're pushing him even if the execution is lacking. He's been the biggest breakout character of the last decade,they can use him to appeal to kids and push a new Robin that isn't Dick Grayson.