The article is written in such a way to deride this campaign. It's making the claim that the intent is to "demonize white people". I don't think that's the case.
White people do have more economic and cultural advantages than other races. That, in itself, creates a problem. If all races were on a truly equal playing field, then it would be different. But they're not. I'm not saying that a white person has to feel any type of guilt about it, provided they acknowledge that this privilege is not due to any inherent superiority but rather circumstance and the prejudice of their ancestors (or, if they're immigrants, the preference towards those with white skin).
Why these racial discussions are not good for all parties involved: Let's say that Nazi Germany had not been overthrown, but certain members of the Nazi Party said "We shouldn't put the Jews in concentration camps, but they can't have all the same rights as Germans." and then, as time progressed, the Jews got more rights until eventually the institutionalized racism faded away. The prejudices still remain...it's just taboo for people to say anything derogatory against Jews. The Jews still have to worry about being harassed by officials, stereotyped, and being looked down upon in the community. They still have that history of being herded into gas chambers and forced into concentration camps, but they're told by Germans "That's such a long time ago. Forget that! It's the past. I didn't put you in a concentration camp." They might even get a half-Jew Fuhrer. It's a very similar situation. Jews would certainly not feel like being chastised by Germans for pointing out the obvious privileges that Germans possess.
The proof that a lot of people (and I'm not even going to say any particular race of people, I'm just going to say people) are oblivious to the details of the racial dichotomy is whenever somebody points out something about the lingering effects of a time when whites were viewed as the master race and blacks were viewed as animals, numerous people step forward to assert that "whites experience racism too" and "other races are racist against white", which is ignorant and really there is no point other than to discredit any serious discussion about the remnants of white privilege. Nobody said that black people can't be prejudiced against whites, but to be honest, that really DOES NOT matter. We don't live in a country where blacks used to enslave whites or treated them as inferiors and it was law. White people do not get automatically incensed when they hear words like "cracker" whereas blacks still cringe hearing the N-word in certain contexts. And any neighborhood where a white person would have to be in fear for their life, I'd say that most black people would be reluctant to enter. Matter of fact, just in the past year, the Trayvon Martin case and the case of the man who was ran over by a truck in a Mississippi hotel parking lot show the danger of being in certain spots if you're black. Black-on-black crime, many times fueled by drugs and money, is a much bigger problem than black-on-white crime and is another cancerous result of a traumatic and disenfranchised past.
I think it's hard many times for PEOPLE to see racism since they're under the delusion that we're all on an equal playing field. Simply not the case.