Ms. Marvel is about broadening the brand as it were.
Right now a very small minority of the audience know the character. Same could be said for Carol Danvers, GOTG or Ant-Man.
Kamala is going to be in the Capt. Marvel follow up film. Monica from WV is gonna be there as well. So...
I can see a large push from the folks at Disney to make Ms. Marvel a known quantity by the time she joins Carol and Monica.
Not to mention that the character herself... How do I put this mildly...
She's not for, frankly, the older male audience members. Point blank. Kamala is being included in a film with two other female heroic characters to appeal to a more diverse, more female skewed and yes YOUNGER demo.
How "we" the older, more male demo reacts to her is kinda inconsequential.
Now I already know what some insecure keyboard warriors out there are starting to attempt to type out there in Internet land so let's make this clear...
Nothing is being taken away from you beacause of what I laid out. There is going to be a film with three female leads with differing ethnic backgrounds... That isn't taking anything away. It isn't harmful to you or others and it isn't designed to undermine you personally or generally as a heterosexual, likely Caucasian male in America.
In the blizzard of super hero projects in particular but also generally speaking when it comes to fantasy action adventure faire in theaters or on streaming ethnically diverse and female led stuff is still gonna be the minority. Non White leads? Ditto.
Ms. Marvel is gonna definitely NEED more of a push. Folks will need to know she is gonna be alongside Carol on the big screen... And I think Disney knows how to market, so...