The character is, in my opinion, far richer than most of the favorites around these parts. A conflicted man who seeks purpose in life, and is torn because the adage "You always want what you can't have" applies to him more directly than to anyone else...ever.
He's the guy I identify with most - him and Luke Cage. He's down-to-earth and a normal cat. He's pompous to an extent, but only because he's confident in who he is individually. He doesn't care about being the hero, and doesn't care about being an altruistic *****e like others. He simply wants to have fun and get the girl, and possibly gain some accolade in the process.
Honestly, he's what I feel is the embodiment of Objectivism - at least as much as it is embodied in comics. He knows what he wants and goes for it, and that's the epitomy of his life; to get what he wants.