I actually found Remender's 616 run to be quite refreshing, actually. It was quite over the top at times, which is a huge change from the MAX stuff I'm used to, but the writing was still solid enough that it was a fun read. I don't take 616 Punisher seriously anyway so I like when they go-for-broke with his character in that universe.
I like to read 616 to have a fun read, and IMO Remender delivered in that aspect. I hope the Rucka launch isn't too dark or "real", because we already have that in MAX, so what would be the point?