With the information we've gotten on BW's role verses Sharon's role, it makes me think they're not completely committed to making Sharon his main love interest for the the MCU. Not just this movie but any sequels etc. And I wonder if that is due to the nature of the relationship being she's the niece of his lost love.
I have friends who aren't comic fans but enjoy the Marvel films and when explaining Sharon and Steve to them, the general feeling from them is that they think its bizarre. Maybe there's a similar feeling with TPTB at Marvel Studios and they've decided to see if the general audience accepts it. Of course ultimately the studio will do what it wants and it may not matter what anyone else thinks.
And as for the kiss. I see everyone talking about the possible context but the fact is that the writers and whoever else decided that BW/Steve would share a least 1 kiss. And regardless of the context if your male and female lead share a kiss in a movie it usually means something.
I have friends who aren't comic fans but enjoy the Marvel films and when explaining Sharon and Steve to them, the general feeling from them is that they think its bizarre. Maybe there's a similar feeling with TPTB at Marvel Studios and they've decided to see if the general audience accepts it. Of course ultimately the studio will do what it wants and it may not matter what anyone else thinks.
And as for the kiss. I see everyone talking about the possible context but the fact is that the writers and whoever else decided that BW/Steve would share a least 1 kiss. And regardless of the context if your male and female lead share a kiss in a movie it usually means something.