In terms of the Rams, I put Stafford and McVay at the top in terms of stories. Stafford is a great feel good story and it's nice to see him get the ring and shed that "loser" reputation. 3 out of 4 playoff games he led a game winning drive and his fourth quarter numbers were stellar. SB wasn't his greatest game and he got some big breaks in some of these games, but you don't win without a few breaks and it'd be wrong to take away from him for those.
For McVay... I think I made my thoughts on his game yesterday very clear. It was horrendous and he wasn't particularly great in the NFC Championship game either. That all said, he did win those games and his team believes in him. If you were to ask me the best coach in the league right now, the one I'd choose if I was starting a franchise and needed someone there for the years to come? I'm choosing McVay. If it was a one game situation, I'm still choosing Bill, and I do factor their head to head matchup in which Bill completely pantsed McVay. Still, what McVay has done is nothing short of impressive. Inherited a Rams team that went 4-12 and the very next year they went 11-5 and haven't had a losing season since. He's made two Super Bowls and the loss came against the greatest coach/QB duo in history. And it's not like he made the Super Bowl with Brady, Rogers, Mahomes, Brees, Wilson or any of the elite of the elite. He did it with Jared Goff, a borderline starter, and Matt Stafford, who is streaky and did not have a good reputation. Not a lot of guys are doing that, especially with how the league has been changing. Not to mention his staff has had a crap ton of turnover over his time there because his guys are getting better coaching opportunites. To be constantly changing staff and still being successful while your branch is also successful is impressive and bodes well for his system.
On the Bengals side. I think the big story is they might have blown their one shot. Super Bowl hangover is real. They're going to slide back and who knows if they'll ever recover. I don't trust that organization. They fell into their success this season because they've sucked for so long. I like Burrow. He sucked yesterday, but he has the potential to be great. He probably has to leave the Bengals for that to happen though. The list of guys that lose their first Super Bowl and never make it back is quite extensive. I think the last two were Elway and Kelly. Kelly never won and it took Elway four tries before doing so. With a stacked AFC and a pretty solid division, I wouldn't like their chances.