y DIANA T. KURYLKO | AUTOMOTIVE NEWS
AutoWeek | Published 01/10/07, 10:37 am et
DETROIT -- Volkswagen AG is a gold mine, but "you have to dig day and night," says Porsche AG CEO Wendelin Wiedeking.
With a 27.4 percent stake in VW, Porsche has a major interest -- a 4 billion euro investment, or $5.2 billion at current exchange rates -- in the automaker and stands to benefit from a stock price increase. Porsche is expected to increase its share of VW to 29.9 percent but doesn't want to "take over" Volkswagen or merge, says Wiedeking.
Wiedeking says he won't seek control beyond his responsibilities on the supervisory board. He is lobbying for another Porsche seat on the 20-member board -- the German equivalent of a board of directors. Porsche already has two seats.
"We want to keep Porsche completely independent of all VW brands" says Wiedeking.
But Porsche can benefit from VW's technology and work with the company in areas such as safety and electronics, Wiedeking says.
VW needs to improve its productivity and quality, Wiedeking says. But he says he thinks the automaker one day can rival Toyota Motor Corp.
Wiedeking would not comment on the fate of Wolfgang Bernhard, VW's brand chief. A VW supervisory board meeting today is slated to decide the fate of the executive. VW's future does not depend on an individual but, rather, on a management team, Wiedeking says.
As for the fate of the exotic brands Bugatti and Lamborghini -- which VW acquired under the leadership of former CEO Ferdinand Piech -- Wiedeking says "no toys anymore."