MbJ
Avenger
- Joined
- Jun 18, 2014
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Nobody thought the first Iron Man was going to be that big of a success either.
True, but thus far Marvel has failed to replicate that lightning in a bottle. They've had a string of very huge hits but they haven't had a solo outgross Iron Man 3 yet and Iron Man still dominates all the other heroes when it comes to licensing and merchandising money.
That doesn't reflect poorly on any of the other heroes. Rocket Raccoon bringing around 800 million and freakin' Ant-Man making 500 million is very impressive and I expect the newbies like Captain Marvel and Black Panther and Doctor Strange to all be big hits too.
Just not big enough that someone at Disney would say "Cool, now we can officially retire Iron Man and never use him again." That's just not gonna happen.
Look at this way. Disney is a business. More successful characters means more money for them, and they love making money. They aren't looking at the MCU in terms of which characters can be retired and replaced because that's cutting off a financial resource, effectively. Even Joss Whedon made a remark when promoting Age of Ultron about how it was really unlikely that Marvel would ever let him kill off an Avenger because he'd have to make a pitch to the bean counters about why he was cutting off a potential revenue stream (which is why the Avenger who died was some newbie who had virtually no merchandise and who is already being used by another studio).
Look at it like this. When looking at these properties, Disney isn't thinking Iron Man or Doctor Strange, Black Widow or Captain Marvel, or Captain America or Black Panther. They're looking at it like