So, I am sure some of you will be skeptics, but if you look at these pictures in comparison you will see why I have come to conclusion that the man in shadows is Norman Osborn himself...
First, compare the lightened man in shadows to the picture of Michael Masse. Almost no question for me that they are the same. Same chin, same nose, etc. Yes hair is different, but look at the rest of the features.
Now for the tough one. When I saw the movie I remember there being a better angle, showing that it was definitely Massee, but this is the best I could find online...
Of course the hair in the hologram is going to be different than the hair in the shadows. You have to remember that the man in the shadows, if it is indeed Osborn, has been/is "sick". He's notad as "dying".
Then add the glasses and it's tough to distinguish, which I'm sure they did on purpose.
But it's the other features that make it. In fact Massee has a very strong, pronounced neck (of all things), which when in shadow is very distinguishable. Same with his nose and chin. These all seem to match properly in the hologram picture. Try to cover the hair and eyes and you'll see what I'm seeing.
Now, some really want it to be the Cameleon. But why would the Cameleon pretent to be Osborn when Osborn could just do it himself. Yes Osborn was earlier noted as being sick/dying, but this just leads me to believe that the company/Osborn is going to use some form of technology (likely chemical) to "cure" him. Makes sense that this has or is happening and is what makes him to hunched in the shadows.
I could see Osborn needing Parker/Spiderman's DNA to finish his cure/treatment, which might lead him to hiring Kraven the Hunter/Cameleon to hunt him down. Cameleon use will be by pretending to be Parker's long lost daddy, screwing with his head, so his guard will be down.
But in the end we need the Goblin so he can ultimately kill Gwen. I just hope that's not until movie 3.
(anyone know how to post an image I have?)