KBX
Sidekick
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And there's the rub. I think BvS will be successful. To what level I can't say, but there's no denying the icon status of the character, and the curiosity factor to see them on the big screen together for the first time.
Going beyond that, by casting WW, Aquaman, Flash, Shazam, Cyborg, now they are banking future movies that haven't been written yet on what will undoubtedly be cameo appearances in BvS.
No doubt anything with Batman or Superman in it will make seats at the theater fill up. Especially together.
Yeah they really went with the opposite way of Marvel. Introducing your JL characters in BvS / JL first before getting their own movie treatment. By doing so I guess they had to settle a little on the quality of actor they are getting.