I would be happy if the theaters made the ticket and concession prices worth it. At my local Regal, nothing has changed to make the experience worth the price raises. The seats, the decor, everything has been the same for the last 15 years despite the price increase.
thats your own issue with your local theater. Not every theater has bad accommodations/decor/chairs. Just because you had a bad eXperience with yours, it doesn't mean studios should change how they release their movies and just dump them to streaming sites.
Personally speaking, the nearest Imax theater from where I live is well maintained (the last time I went to). And while the other theaters I regularly go to might not get upgraded every year, but it will not stop movie tickets to increase as the priceof movie ticket increases every year. Thats just eXpected.
Like many people have said in the past, releasing these movies on paid streaming sites won't be enough. Unless someone like Amazon prime or NetfliX buy the finished product and thats not going to happen for every big studio movie, especially Disney with their franchises. While releasing movies on streaming sites, the day they hit theaters won't also help, if studios really want to recoup their budget - unless Marvel Studios lower the budget of their future movies by 75%, maybe they would earn a big profit like they did in the past with their theaterical releases.
There's a reason why a D+ premium release is not yet announced for Shang Chi, Eternals and even Encanto, as Disney could be thinking there are still more money to make in theaterical release than putting these big movies straight to streaming sites with the D+ premium release as a temporary thing due to Covid. Box office performance Imo was also the reason why it took so long for Black Widow to be released. They were waiting for the right time as D+ premium access isn't enough to recoup their budget. Now, time will tell if they can continue making these big budgeted movies with this D+ premium access strategy, especially if the world gets worse with the virus.
So yeah I don't get the cheering here when these theater owners are pissed and then calling them "salty". You do really realize a lot of the movie franchises active today, the ones currently releasing/making new movies wouldn't be possible in the 1st place, if it wasn't for boX office success?