The New Normal for Film Releases
According to new survey data obtained by The Direct from
Whip Media, it turns out that an average filmgoing individual will commit to either going to the cinema or watching at home depending largely on the movie in question.
Marvel Studios'
Thor: Love and Thunder is, based on poll data, the movie that intended viewers most want to see in theaters. 77% of respondents said they would prefer to watch
Love and Thunder on the big screen and just 23% plan instead to watch the sequel at home.