I dont hate Ultimate Goblin but I do much prefer the glider riding, pumpkin bomb throwing original. I keep in mind that Ult Spider-Man isnt the Amazing Spider-Man, so changes to the characters dont bother me. Now, if they made 616 Norman Osborn into a Hulk Goblin, then I'd never buy another Marvel comic again. I'm irritated enough as it is that he's been the Iron Patriot for as long as he has been. I'm going through pumpkin bomb withdrawal!
My biggest issue with USM is Bendis's obvious preference for various villains. Kingpin was everywhere. I liked that they made the guy a serious threat but he was way over used. I was glad when Mysterio killed him. I gotta say, I like the Beck is a true danger and not just a joke. And how many times have we seen classic villains like Kraven, Chameleon, Vulture, Rhino, etc? All of them were beaten by Spidey pretty easily and forgotten. C'mon Bendis, some of us like those characters.