TheVileOne
Eternal
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Cinemas are steadily recovering after the pandemic and I've come to the conclusion that the audience for medium and small size movies just seems to be taking a little bit longer to visit them. But there is certainly an upwards trend.
Take this year's Paramount films for example. Besides Top Gun that became a massive hit you have Sonic 2 that already has made more than the first one, which came before the lockdowns, and it keeps going. The Lost City did really well for an original film and then you have Jackass and Scream that were very successful as well. Everything, Everywhere, All at Once is A24's highest grossing film. Elvis is tracking to make 110-170 million in the US alone, Black Phone another 45-70.
I think slowly but steadily people will return to cinemas for all kinds of movies. It may take a few years and maybe it won't be exactly like before due to streaming, but there is a need for this kind of experience that will never be replaced with home video. To go out, to be around people, to participate in a collective way. It's like thinking that once food deliveries started to happen people would stop going out to eat.
Hopefully this box office rising will continue for cinemas in the future and waiting for a streaming release will always be an option for those who prefer the comfort of their household.
It's almost like after being stuck in their home for about two years people actually want to go out and do things and were sick of watching movies on their tiny screens.