I remember this character because his story has to do with a question I pondered upon a few times; 'how many times has
Peter Parker faked photos?'
This story has to do with the outcome of
Mark Millar's arc and
Peter giving
Jonah faked photos showing him
John Jameson is Spider-Man to save more people from being killed for pretending to be Spider-Man just to get the financial reward
Norman Osborn anonymously donated to the
Daily Bugle to expose the secret identity of Spider-Man.
A
Peter David story starts with the Luchador in gold assaulting the house of
Jameson's, and Jonah was alluding to his son to use his spider powers to get them out of that mess.
Friendly Neighborhood Spider-Man vol1 #06-07 are fun read, that whole series is a fun read. You can skip the first four issues if you want to read the series but skip 'The Other' storyline. You can also ignore issue 24 to avoid the scars of
One More Day.