Blitzkrieg
Avenger
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http://deadline.com/2017/08/oscars-fox-best-picture-war-for-the-planet-of-the-apes-1202158378/
This year they will be taking that further, hoping to land a nomination or award from a critics group or even SAG to get things rolling and perhaps a concerted effort to get Serkis a special award. But that is just the beginning, as 20th will also target several crafts categories (production design, cinematography, costumes, music, sound, visual effects, makeup, etc.) to try and build a firewall within the Academy for the ultimate Best Picture nomination. With a heavy influx of new members from around the world, there will also be emphasis on the strong international appeal of the film, as well as the fact that it is the finale of Caesar and this critically acclaimed trilogy the last two directed by Matt Reeves, who will also get a push in the directing and adapted screenplay categories (Reeves co-wrote with Mark Bomback).
Chernin also points out the film has gravitas and says in that respect voters should respond. I actually think its a very Academy-like movie, and that it is one of the most moral movies that has been made this year. Its a movie about what is morality about? What is the morality of leadership about? What is ones soul about? How do you struggle with the balance between ones fundamental humanity versus the desire for revenge? This is sort of what Caesar is struggling with he is torn between his desire for revenge and his obligation and his responsibility towards the people hes leading, he observed. In my opinion these are really important themes, the kind of themes the Academy voters have historically responded to.
But it was evident early on that Fox thought it had something really special with War For The Planet Of The Apes, doing unusually early (for a summer blockbuster-type film) and frequent press screenings, as well as sending Reeves and others to a series of guild and Academy screenings usually more the fodder of fall contenders.
As one executive told me at the time, We are really going for it with this one.