The first teaser trailer for “Transformers: Rise of the Beasts” has become one of the most-watched trailers ever.
The first look at the Steve Caple Jr.-directed sci-fi actioner earned 494 million global, cross-platform views in the first week, according to Paramount. That was well above the other big trailers released last Thursday (courtesy of CCXP), namely “Guardians of the Galaxy Vol. 3” (182 million) and “Indiana Jones and the Dial of Destiny” (77 million).
Measured viewership was at 238 million on day one alone, above any previous theatrical trailer in Paramount’s history, and in fourth place for that first 24-hour cycle behind only the second “Avengers: Endgame” trailer (268 million), the first “Avengers: Endgame” trailer (289 million) and the first trailer to Sony’s “Spider-Man: No Way Home” (355.5 million).